Lightening the Burden
Loads Of Hope
We’re giving loads of props to Tide Cleaners for their Loads of Hope initiative. Taking place at select participating locations, the franchise group is putting first responders and their families first by providing free laundry and dry cleaning all of April and into the month of May.
These are challenging days for everyone, but the healthcare workers, police officers, firefighters, etc., within our communities are experiencing this all on the front lines, risking the health and safety of both themselves and their loved ones. Tide’s gesture to “help lighten the load” for these heroes is some definite #MondayMotivation as we make our way through this unprecedented time together.
We appreciate the work the folks at Tide Cleaners have put into this campaign and are excited to see the response it’s getting. Long time Affiliate, Kyle Nesbit, was able to provide us with some awesome images of smiling faces taking part in the Load of Hope initiative. We were also excited to see a GreenEarth Affiliate’s commercial on National T.V. during 60 Minutes last night. Here is that T.V. spot for your viewing pleasure.
Protecting First Responders
NextGen Cleaners & Alterations has their thoughts on first responders during this time as well. The San Jose, California-based Affiliate is now offering free dry cleaning for all emergency personnel uniforms.
The attire these folks wear is exposed to any number of things day in and day out as the COVID-19 pandemic progresses. As we’ve reported in our previous communication, the GreenEarth System’s use of higher-than-normal temperatures has proven to inactivate most bacteria and viruses. NextGen is doing an impactful job not only providing a free service but also giving front line men and women added peace of mind. Way to go, Emil and team!